Health PR people: now is the time to take the reins. And it’s actually not that hard. All you need to do is tap your own enthusiasm and talent and channel it.
Let me explain.
I remember the late nineties. For a lot of reasons, it was a time of what seemed like limitless potential, and nowhere more than technology and PR.
I was in love with my first PR agency job, but at the same time, friends (and friends of friends) were suddenly riding a wave of energy and innovation and economic success in the technology sector. Nobody knew exactly where it was going, but it was clear there were ideas and enthusiasm and potential to spare, enough to literally change the world.
There were lots of needs in the marketplace that weren’t getting addressed, but there were ideas out there to alleviate them. There were problems that needed solutions – some crazy, some sensible. Moreover, there was a sense that change was coming and it was big.
The technology boom of the 1990s is a lot like what’s just about to happen in healthcare very soon. And it’s up to us to get ahead of that wave and not just surf the momentum, but to channel it.
I remember missing out on that wave of innovation and watching it go past me. This time: not so much.
I hope you’ll join me in channeling that momentum by getting involved in PRSA Health Academy leadership. Not tomorrow. Not soon. Today.
And here’s how: nominate yourself for the ballot of the PRSA Health Academy Executive Committee. I promise it’s not that tough, especially if you have a bio already prepared.
By running, you’ll be making your own voice heard and representing all the communications, marketing, social media, PR, branding professionals that are changing the way that hundreds of millions of people are thinking about their health. And you’ll be part of the movement that’s helping those professionals move up the executive food chain from simply promoting ideas handed down to us to shaping them and making them more effective.
There’s some immediacy to this. Submissions are due Friday. But the good folks at PRSA HQ make it easy. All you have to do is go to the PRSA Health Academy home page and click on “Become a Health Academy Leader.”
More to the point, you’ll be making the entire profession better – and glossing up your resume at the same time.
I look forward to seeing your name on the ballot soon.
Context: I’m a member of the PRSA Health Academy Executive Committee and Associate Vice President for Communications at the Society of Hospital Medicine in Philadelphia. I worktweet at @BrendonAtSHM and tweet for fun (fair warning) at @bshank.