In Defense of the Media Middle — Or Why Good Content Is Like Water

My south Philadelphia neighborhood is experiencing a resurgence of sorts. Along with a new pet supply store and a gym, there are new coffee shops and restaurants. Some are more coffee shop than restaurant. Some are more restaurant than coffee shop.

But where there were once just two of the species within a three-block radius three years ago, there are easily five or six. Which makes all the coffee-drinking, food-eating neighbors wonder: can they all peacefully co-exist?

I believe they can. But only if they each follow a simple principle: do what the other guy can’t. Or at least doesn’t do.

Why is good content like water? Read on.

Why is good content like water? Read on.

Does your coffee shop make it easy to study and get lots of refills? Market that. Do you use better ingredients than the other guy? Market that. Are you trying to pick up commuters on the go? Market that. It’s only when you’re redundant do you have to worry.

Last week I talked about cutting out the media middle man. But only in instances where the media function has been rendered redundant with what the average guy can do with an iPhone and Twitter.

At the end of the day, the most successful media — like coffee shops in my ‘hood — do what I can’t do. Or, at least, what I don’t do.

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On Social Media, Stoplights and Cutting Out the Middle

Earlier today, I was just about to cross Broad St. in Philadelphia when I noticed that the stoplight had frozen, causing near gridlock at an intersection on Philly’s busiest avenue. Just then, a woman I had never met asked me to do something I have done professionally hundreds of times.

Exasperated, she pointed up to the stoplight and the backed-up traffic. “We’ve tried calling 911, but nothing’s happened. Can you call the news stations to let them know about this? Maybe they can get something done.”

In her plea, I heard the voices of dozens of clients and colleagues from the past saying, “we should reach out to the media about this…”

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Three Reasons I Love Working in Healthcare Communications

When you’re passionate about something, 100 words is not a lot of space.

That’s the lesson I learned when I wrote to the Public Relations Society of America’s Health Academy about why I wanted to join its executive committee. In the course of editing, I realized I was writing just as much about why I love what I do as I was why I’m excited about the prospect of joining an esteemed and influential group of healthcare communications pros.

Rather than keeping it bottled up, I’m sharing it here with you. Continue reading

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