It’s funny. For a PR person, I sure have a hard time talking about myself. This could be due to my Midwestern roots. But I’m going to try anyway.
Starting on February 1, I’ll be heading up the communications department for the Philadelphia-based Society of Hospital Medicine.
“So what makes a good client for you?”
If you’ve ever been to a networking session or met with potential referral partners, you know it’s one of the first questions you can expect to hear.
F gets a bum rap. I blame the educational system. Per usual.
I think about this question a lot. Not because I need an answer for a networking breakfast, but because I think that some of the best relationships between a consultant and client have some common threads. Those common threads have helped me assess the potential for other gigs and — so far — they’ve been pretty spot on. Continue reading
Logos change. It’s a fact of marketing. But every time they do, consumers and the media ready the pitchforks and light the torches.
Starbucks unveiled a new logo yesterday and the backlash has already started.
And a few months ago, the Gap revamped its decades-old logo. And then they promptly switched it back after public outcry about the change, along with a major corporate mea culpa.
Around the same time, technology blog TechCrunch was about to present 50 TechCrunch logos over 50 days, but stopped on day two because social media site Reddit just did the exact same thing a few weeks prior.
The furor over designing or re-designing a logo can be overwhelming. It’s understandable. Logos are accessible and ubiquitous and everybody has an opinion. As comedian Stan Freberg wrote in a song 50 years ago, “everybody wants to be an art director.”
