Logos change. It’s a fact of marketing. But every time they do, consumers and the media ready the pitchforks and light the torches.
Starbucks unveiled a new logo yesterday and the backlash has already started.
And a few months ago, the Gap revamped its decades-old logo. And then they promptly switched it back after public outcry about the change, along with a major corporate mea culpa.
Around the same time, technology blog TechCrunch was about to present 50 TechCrunch logos over 50 days, but stopped on day two because social media site Reddit just did the exact same thing a few weeks prior.
The furor over designing or re-designing a logo can be overwhelming. It’s understandable. Logos are accessible and ubiquitous and everybody has an opinion. As comedian Stan Freberg wrote in a song 50 years ago, “everybody wants to be an art director.”