Tag Archives: engagement

Three Reasons I Love Working in Healthcare Communications

When you’re passionate about something, 100 words is not a lot of space.

That’s the lesson I learned when I wrote to the Public Relations Society of America’s Health Academy about why I wanted to join its executive committee. In the course of editing, I realized I was writing just as much about why I love what I do as I was why I’m excited about the prospect of joining an esteemed and influential group of healthcare communications pros.

Rather than keeping it bottled up, I’m sharing it here with you. Continue reading

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Twitter power: Or how to get the mayor to shovel your sidewalk in 140 characters or less

When we last left guest blogger Katie Sweeney, she had just invited Philadelphia’s Mayor Michael Nutter to shovel her sidewalk via Twitter. Join Katie and me for the exciting conclusion about how Twitter connects and influences real people in real life.

 

 

 

 

 

 

 

 

 

 

 

Katie Sweeney: Kicking it off with Mayor Michael Nutter in under 140 characters.

 

“Jarring” is how I’ll describe seeing my name appear in a Tweet from a celebrity, even one whom I’ve just addressed. But there it was, a retweet of my invitation to Mayor Nutter with a vague acknowledgment that he’ll “try” but also asking which block I lived on. If the conversation ended there, he probably could have counted a happier resident. People want to know they’re being heard, and he’s out there trying, folks.

But things were just getting started. Within five minutes I had a new follower and a request to direct message the mayor my phone number. Minutes later I was chatting with one of his people who asked what we had going on outside on the street. This is where I sort of started feeling bad because surely there were worse streets in Philadelphia, and we’re a pretty hardy crowd. Although it is a small street, and we do usually shovel it out ourselves, I told him, because equipment doesn’t usually make it down. “Get a bunch of people out there helping and we’ll be there in 10 minutes” the voice on the other end of the phone told me.

Continue reading

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Not-great moments in owning your… stuff

Yesterday, a political campaign was outed for recruiting actors to play “just-folks” voters in an upcoming ad.

Of course, being a political campaign, the reaction was swift and vengeful. But for companies and nonprofits alike, the repercussions are a potent reminder about the super-transparent times we live in.

Starting a campaign that features people who are like your customers? Use real customers.

It’s that simple. The days of skating on stock photography and blind testimonials are over. You’re better off doing the digging yourself and presenting real, authentic narratives than presenting a bland (at best), inauthentic or misleading (at worst) message.

And — as in the case of the political campaign — sometimes, taking the easy route can damage the credibility you’re working so hard to build.

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