Two weeks ago, sports columnist/ blogger icon Bill Simmons leaked information about the potential for an NFL player to be traded from one team to another.
In his usual 15,000-words-or-less style, he recounts what he did and how he recovered in an article last week. I was impressed by his ability to provide the full story — one that wraps up all the loose ends by simultaneously admitting his error and demonstrates that it wasn’t a deliberate leak.
It’s a good — albeit long — model for any individual, company or organization that finds itself under the public microscope for human error. And it illustrates the increased potential for that error in just a few keystrokes.
Also, I really liked his take on what good reporters do. It applies equally to PR staff:
“The best reporters maintain relationships, avoid agendas, craft good narratives, never stop cultivating new sources and — occasionally — break news simply because it’s an outcome of being good at their jobs.”